Many enterprises, no matter how sophisticated, have situations where identity and other data is out of sync across different repositories. Often these are inadequately rectified by manual processes or scripting. These involve unnecessary costs, accuracy, and timeliness of data problems, security, and data integrity issues and continuing support of scripts.
Often the sync tools of major vendors are embedded in their IAM suites. This can be complex and costly, hard to access and deploy, and often becomes a low priority for IT staff.